Dawn: about 80 million adults in Pakistan are on social media
Nadeem Hussain writes that ad money is following viewers onto TikTok, YouTube and Instagram, and gives follower counts for Jannat Mirza, Ducky Bhai, Rajab Butt’s family channel and Hania Aamir.
Nadeem Hussain, chairman of the Pakistan Fintech Network, writes in Dawn that Pakistan has around 80 million adult social-media user identities.
He puts TikTok’s advertising reach near 80 million adults, YouTube around 54 million and Instagram around 22 million.
Named counts: Jannat Mirza over 25 million on TikTok, Ducky Bhai over 10 million YouTube subscribers, Rajab Butt’s family channel around 9 million, Hania Aamir past 20 million on Instagram.
He says paid promotions should be disclosed, and that brands should measure sales and repeat purchases rather than follower counts. The column does not announce a new law or a price change.