NH&C Ministry, LCCI to Promote Creative Economy in Pakistan
A joint effort to strengthen the creative economy in Pakistan would link artisans, heritage protection and exports, Federal Minister Aurangzeb Khan Khichi said in Lahore.
The Ministry for National Heritage and Culture and the Lahore Chamber of Commerce and Industry agreed to work together on the creative economy, heritage and traditional crafts.
Federal Minister Aurangzeb Khan Khichi said the partnership could take crafts to global markets, create jobs and boost exports.
Khichi said MoUs linked to his ministry rose from 23 to 40 in one year.
LCCI President Ali Hussam Asghar said the chamber will organise a programme to promote the creative economy.
Lahore has been designated the SCO Tourism and Cultural Capital for 2026-27, with three to four major cultural events planned.