YouTube Festival showcases Pakistan creator business push

Events on 19 and 22 October brought brands and creators together as Google highlighted YouTube’s reach in Pakistan and shared local campaign results.

Google held Pakistan’s first YouTube Festival in Karachi on 19 October and Lahore on 22 October.

About 60 million people in Pakistan watch YouTube; local channels uploaded 20 million hours of content in the past year.

Coke Studio’s Pasoori has passed one billion views, with nearly 90% from outside Pakistan.

Google Cluster Director Farhan Qureshi said the aim is sustainable growth via culture and creator partnerships.

A Google study linked Easypaisa campaigns to a 30% relative rise in app installs, or 1.3 million more installs.

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