Rescue officials say 14 people, including children and elderly, were in a vehicle that fell into a ravine and caught fire on Rakhala Road as the family returned from a wedding.
Seven members of the same family were killed and seven others injured on Rakhala Road in Murree.
Their vehicle plunged into a ravine and caught fire, according to rescue officials.
Fourteen people, including children, elderly people and women, were travelling in the vehicle.
The family was returning from a wedding ceremony when the crash occurred.
Those who died suffered severe burns; the seven survivors also sustained burn injuries.