Pennsylvania text-based AI-generated ads law requires labels
Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act, extending mandatory labels to text-based AI-generated ads and other formats under Pennsylvania’s new rules.
On Thursday, Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law.
Ads that are significantly modified or generated by AI—including still images, video, audio and text—must carry a label in the same format as the ad.
The labelling duty applies even if an ad was made outside Pennsylvania, when it is expected to air in the state.
Carve-outs cover parody, satire, commentary, criticism and material that is “evidently fictional,” while “significantly modified” remains subjective.
State Senator Nick Pisciottano introduced the bill; his office did not immediately comment when asked.