VYU Pakistan launch opens video fashion shopping platform
The video-first fashion platform is live after a six-hour launch stream with Bushra Ansari and Ron & Coco that had 4.5 million views by 9pm on 24 October.
VYU, a video-first fashion shopping platform, is now live in Pakistan.
A six-hour launch livestream featured veteran actress Bushra Ansari and Instagram duo Ron & Coco.
The stream had reached 4.5 million live views across Facebook, Instagram and YouTube by 9:00 PM PKT on 24 October.
Shoppers can watch styling and fashion segments, then buy women’s clothing, footwear, handbags and accessories from the video.