The VYU Pakistan launch is under way: the video-first fashion shopping platform is live in the country after a six-hour celebrity livestream with veteran actress Bushra Ansari and Instagram influencer duo Ron & Coco. By 9:00 PM Pakistan Standard Time on 24 October, that stream had already drawn 4.5 million live views across Facebook, Instagram and YouTube.
How the launch stream unfolded
The marathon broadcast mixed styling segments, fashion talk and entertainment. Bushra Ansari and Ron & Coco shared styling tips, fashion advice and personal anecdotes with viewers while the platform introduced its shopping model.
VYU describes its approach as Entertainment Commerce. Viewers watch styling content, celebrity segments and fashion discussions, then purchase the featured products without leaving the video. At launch, the catalogue focuses on women’s fashion from several brands, covering clothing, footwear, handbags and accessories.
What the founders say VYU offers
Co-founder Farzana Sheikh said shopping has always been about more than buying products—about discovering styles, finding inspiration and enjoying the experience. With VYU, she said, the aim was to bring that excitement online so fashion, entertainment and shopping sit in one place.
Co-founder Afraz Siddiqui argued that Pakistanis already find fashion through video and creators, but still have to leave that content to buy elsewhere. VYU, he said, is meant to close that gap. The service is available at www.vyucart.com.
What shoppers can do now
For anyone following the VYU Pakistan launch, the immediate offer is a single destination for watching fashion content and buying the pieces shown on screen. The opening lineup centres on women’s wear and accessories rather than a full multi-category marketplace, matching the styling and celebrity segments that led the debut stream.
Aasan alfaaz mein
VYU ab Pakistan mein live hai—yeh video se fashion shopping ka platform hai. Launch par Bushra Ansari aur Ron & Coco ne chheh ghante ki livestream ki, jismein 4.5 million views aa chuke the. Aap video dekhte hue women’s clothes, shoes, bags aur accessories khareed sakte hain. Website www.vyucart.com par milti hai.
