OpenAI has launched ChatGPT business profiles in beta, a feature that lets eligible companies claim and manage how they appear inside the chatbot. The company announced the feature, called Businesses in ChatGPT, on Tuesday, November 10. It brings ChatGPT closer to the kind of business listing that Google offers through its search and mapping services.
The move comes as OpenAI expands ChatGPT's role in helping people discover products, compare services and make buying decisions. By giving companies a way to manage what the assistant says about them, the firm is treating the chatbot as a place where customers look for businesses.
What the Business Hub offers
At the centre of the launch is a Business Hub, where eligible companies can verify their identity, update their business information and monitor how users engage with them. A company claims its profile through a verification process and then updates details about its products and services. Eligible retailers can also supply product information, including pricing and availability, through product feeds.
The arrangement resembles Google Business Profile, which lets companies maintain the information shown in Google Search and Maps. OpenAI is also adding analytics. The hub will show how often a business appears in ChatGPT responses, how many users view its profile, how many website clicks come from ChatGPT and which topics are commonly linked to the business in conversations. OpenAI said companies will receive aggregated insights rather than access to individual conversations, and some metrics will appear only when there is enough activity to meet reporting thresholds.
Business Agents are a second tool. Eligible companies can build AI assistants that represent them inside ChatGPT, so a customer researching a product can ask about its features and available options. Businesses supply information and instructions to set up the agent. OpenAI said these exchanges will be clearly labelled as conversations with a business representative and kept separate from ChatGPT's own answers.
Verification, cost and what the profile does not guarantee
OpenAI has not disclosed the exact verification requirements for every business. Benji Shomair, the company's vice president of monetization, said different verification methods apply depending on the type of business and where it is located. Profiles are free to claim at launch.
Free access does not mean a better position in results. OpenAI says that claiming a profile does not guarantee better placement in ChatGPT's answers. Commentators have reacted in similar terms. One SEO commentator on X described the feature as ChatGPT's version of Google Business Profile, while another user said it is useful but not a ranking tool. These are personal views, not official statements.
Aasan alfaaz mein
OpenAI ne ChatGPT par business profiles ka beta feature shuru kiya hai, jis mein eligible companies apni information claim aur manage kar sakti hain. Profile claim karna launch par free hai, lekin OpenAI kehta hai ke isse ChatGPT ke jawabon mein behtar jagah ki guarantee nahi milti. Companies ko Business Hub mein analytics bhi milenge, aur AI agents ke zariye customers sawal pooch sakte hain. Agar aap ka karobar hai, to pehle dekhein ke aap eligible hain ya nahi.
