Pakistan at SIAL Paris is under way with a national pavilion meant to put the country’s food range in front of buyers from many markets. The fair runs from 17 to 21 October 2026, and Pakistan’s Ambassador to France, Mumtaz Zahra Baloch, inaugurated the stand as exhibitors began receiving visitors.
Who is exhibiting and what is on display
Thirty-seven Pakistani companies are taking part under the Trade Development Authority of Pakistan (TDAP), the government body that promotes overseas trade. Their stands cover rice, processed foods, pink salt and beverages, among other items. On the opening day, cooked Pakistani biryani was a clear draw, giving visitors a taste of the country’s cuisine alongside packaged goods.
The larger group of firms reflects a push to deepen Pakistan’s footprint at major trade fairs. Organisers and participants present the outing as a chance to meet importers, distributors and food-industry contacts who gather at SIAL Paris from across the world.
Why SIAL Paris matters for exporters
SIAL Paris is a large international food industry exhibition that brings producers and buyers together in one place. For exporters, that setting shortens the distance between a factory or farm brand at home and a possible order abroad. Pakistan at SIAL Paris is framed around that goal: more visibility for food products and more routes into foreign shelves and menus.
TDAP’s role is to coordinate the national presence so smaller and larger firms can share pavilion space, branding and access to the floor. The product mix on show — staples such as rice, value-added processed foods, pink salt and drinks — signals both traditional strengths and packaged goods that travel more easily in retail channels.
What comes next at the fair
The exhibition continues through 21 October 2026. In the days ahead, companies are expected to keep hosting buyers at the pavilion, sample products where allowed, and follow up on contacts made on the opening day. Any firm orders or long-term deals would come later, after commercial talks that start on the fair floor.
For readers at home, the immediate story is diplomatic and trade presence rather than a change in local shop prices. The wider aim stated around the pavilion is to grow food exports and open new markets — a process that, if successful over time, can support producers and related jobs, though those outcomes are not measured in the opening-day account.
Aasan alfaaz mein
Pakistan ne Paris ke SIAL food exhibition mein apne khanay dikhaye hain. Saat trees ka koi zikr nahi — 37 Pakistani companies rice, processed foods, pink salt aur beverages le kar aayi hain. Ambassador Mumtaz Zahra Baloch ne Pakistan Pavilion khola. Ye qadam exports barhane aur nayi markets dhoondhne ke liye hai.
