Canva has released its first image generation model, Canva Craft, and made it available to all users of its design platform. The Canva AI image generator is designed to deliver better, more customizable results at lower cost than the image models Canva has relied on so far, the company said. Users can reach it from the Dream Lab tab.
How Canva Craft works
Canva said the model was built by its research team to compete with image models from Google, OpenAI, ByteDance and Meta. It works in two stages. In the first, it interprets a user's prompt and drafts a plan covering how elements sit relative to one another, their relative scale, visual hierarchy and the information needed for text. In the second, it generates an image of up to 2K resolution in any of 30 aspect ratios suited to different platforms.
The company said this approach is meant to keep object details accurate and text legible, and to let users make precise edits without changing the rest of an image. Canva also said it trained the model on human-designed templates from its library, such as posters, social posts, presentations, infographics, menus and typography-heavy layouts, instead of photographs. Images made with Canva Craft can then be converted into layered designs using Canva Magic, the company's image-to-design tool.
Canva acquired the media generation platform Leonardo.ai in 2024 and said researchers from Leonardo contributed to the new model. Last year, the company released a separate model that understands designs and layers.
Access, cheaper versions and the company's outlook
Access to the Canva AI image generator is open to all users now, through Canva Craft. Canva also plans to support image generation inside third-party chatbots such as ChatGPT and Gemini, using its Model Context Protocol (MCP), a standard that lets outside AI tools connect to apps like Canva. The model will also be available through the Canva API, which developers use to build Canva features into their own products.
Two cost-efficient versions, Craftfast and Craft-ultrafast, are in development and will be released soon, the company said. No pricing or usage cap for Canva Craft has been confirmed so far, so questions about cost and limits remain open.
The launch comes as the company faces a weaker outlook. Canva was on track for $4 billion in revenue last year, but it cut its growth forecast for 2026. Figures from external analysts, reported in the press, put its valuation at $35 billion, down from $42 billion. These valuation numbers come from reports citing analysts, not from the company's announcement.
Aasan alfaaz mein
Canva ne apna pehla image generation model, Canva Craft, sab users ke liye khol diya hai. Ab aap Dream Lab tab se text likh kar design-style images bana sakte hain, aur inhe different platforms ke liye adjust kiya ja sakta hai. Is ka matlab hai ke posters aur social posts banana aasan ho sakta hai, lekin qeemat aur istemal ki limit abhi confirm nahi hui. Sasta version bhi jald aane wala hai.
