Would AI deepfakes of candidates or officials be allowed?

No. The draft strictly prohibits using AI deepfake technology to create false, derogatory or defamatory synthetic likenesses, voices or statements of candidates, party leaders, supporters, election officials, judges, armed forces personnel or other state functionaries.

Must parties label AI-generated campaign material?

Yes. Material generated or substantially altered with AI, including deepfake images, videos, audio and synthetic voices, would need clear and conspicuous disclosure that it is AI-generated or AI-assisted.

Are AI bots and fake social media trends banned under the draft?

Yes. Parties, candidates and election agents would be barred from using AI-based bots or automated accounts to create fake trends and engagement — such as likes, comments, shares and followers — to give a false impression of public support.

Which bodies would monitor unlabelled AI election content?

Pemra, the Social Media Protection Regulatory Authority (SMPRA) and the National Cyber Crime Investigation Agency (NCCIA) would monitor print, electronic, digital and social media, take action on non-compliance and report to the ECP.

Kab tak ECP ko feedback bheja ja sakta hai?

Stakeholders have been invited to submit feedback and suggestions to the ECP Secretariat in Islamabad by 20 November 2026.

ECP bars AI deepfakes targeting candidates, officials

Questions readers ask

It has proposed amendments to the Code of Conduct for Political Parties that restrict deceptive AI use, ban certain deepfakes, require disclosure on AI campaign material, and extend related duties to media and election observers.