OpenAI said on Wednesday that it is expanding advertising on ChatGPT to 26 more countries, Pakistan among them. The move takes the number of markets where ChatGPT ads run to 89. The company said it is growing its advertising business to raise revenue ahead of a potential initial public offering, which is the first sale of a company's shares to the public.
Only users on ChatGPT's Free and Go plans will see ads. OpenAI said the Plus, Pro and Enterprise subscriptions will remain ad-free.
Where the new ads will appear
The expansion adds 14 Latin American countries, including Argentina, Chile, Colombia and Peru. These follow earlier launches in Mexico and Brazil. OpenAI also said advertising is launching in markets across Europe, the Middle East, Africa and Asia.
The Asian and African markets named by the company include Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. Pakistan is therefore one of the first South Asian markets named in this round.
How advertisers can get access
Advertisers can reach ChatGPT users in the new markets through technology partners. They can also use a self-service option through Ads Manager, OpenAI's platform for running campaigns.
The company said its advertising business reached an annualised revenue run rate of $1 billion in August. A run rate projects a company's recent income over a full year. OpenAI said more than 100,000 advertisers have run campaigns on the platform since ads began testing in the United States earlier this year.
What comes next
In September, OpenAI introduced AI-powered tools for advertisers. It also began testing business-sponsored agents, which are AI assistants paid for by a brand, with a small group of advertisers in the United States. The company is treating the public offering as a possibility rather than a confirmed plan.
For Pakistani readers, the next step is the rollout itself. Ads are launching in Pakistan now, and how they appear to users will become clearer as the rollout continues.
Timeline: what has happened so far
- Earlier this year: OpenAI began testing ads on ChatGPT in the United States.
- August: OpenAI said its ads business had reached an annualised revenue run rate of $1 billion.
- September: OpenAI introduced AI-powered tools for advertisers and began testing business-sponsored agents with select US advertisers.
- Wednesday: OpenAI said ads are expanding to 26 more countries, including Pakistan, bringing the total to 89.
Aasan alfaaz mein
OpenAI ne kaha hai ke ChatGPT ke ishtehar ab Pakistan aur 25 aur mulkon mein bhi dikhaye jaayenge. Yeh ishtehar sirf Free aur Go plans wale users ko nazar aayenge, jabke Plus, Pro aur Enterprise subscriptions bina ishtehar ke rahengi. Businesses ab technology partners ya Ads Manager ke zariye ChatGPT par ishtehar de sakti hain. Company ka maqsad is se apni aamdani barhana hai.
