Bestway Automotive has officially launched Geely in Islamabad, bringing the Chinese-origin automaker into Pakistan for the first time in South Asia. For readers watching Geely car price in Pakistan, the 24 October event named three models—the EX2, the EX5 and the Starray EM—while retail stickers were not part of the stage announcements.
What was unveiled on stage
The evening opened with Adeel Hashmi introducing Geely and Bestway, followed by Bestway Group CEO Haider Choudhry, who sketched the group’s history in Pakistan. A brand film then traced Geely’s path, stressing technology and sustainable energy, its automotive safety laboratory, and a presence in more than 80 countries and regions.
Evin Ye, vice president of Geely Auto International Corporation, placed the company’s roots in 1986 and its growth into a wider automotive and technology group. He pointed to sister and related brands including Volvo, Lotus, smart, ZEEKR and Lynk and Co, and framed Pakistan as Geely’s first South Asian market and a meaningful step in its global story. Themes in his remarks included safety, connected vehicles, urban air mobility and broader earth-to-space technology ambitions.
After a stage performance, the EX2, EX5 and Starray EM were rolled out. Geely said those three nameplates are coming to Pakistan. The powertrain for the Starray EM has yet to be confirmed.
Bestway’s network and assembly plans
Irfan Sheikh, Bestway’s group managing director for non-banking businesses, said the group sees space for a brand that pairs quality with affordability, and cited Geely’s technology—including low-orbit satellites—among reasons for the partnership. He confirmed the Starray EM-R, briefly introduced all three models, and said further products would follow.
Sheikh also announced the acquisition of an assembly plant in Karachi and plans for eight dealerships in the first phase, including three to four company-owned outlets. Operations are to start in Karachi, Lahore and Islamabad. Workshops, parts localisation and a charging network are also on the roadmap—signals that Bestway intends to support both sales and after-sales from the outset for Geely Motors Pakistan buyers.
Closing and what comes next
Bestway Group chairman Lord Zameer Choudhrey closed the programme with the first car handover, then photographs with company leadership and guests. Attendees were invited to view and experience the three models on site.
Anyone comparing Geely car price in Pakistan with other new-energy and crossover options will need to wait for formal retail lists as dealerships and workshops come online. Until then, the concrete news is the brand entry, the three named models, local assembly plans in Karachi, and a first-phase footprint in the three largest cities.
Timeline: what has happened so far
- 24 October, Islamabad: Bestway Automotive holds Geely’s Pakistan brand launch.
- 24 October: On-stage film and speeches outline Geely’s technology focus and presence in more than 80 countries and regions.
- 24 October: Evin Ye says Pakistan is Geely’s first market in South Asia.
- 24 October: Geely announces the EX2, EX5 and Starray EM for Pakistan; Starray EM powertrain still unconfirmed.
- 24 October: Irfan Sheikh outlines a Karachi assembly plant, eight first-phase dealerships, and starts in Karachi, Lahore and Islamabad.
- 24 October: Lord Zameer Choudhrey oversees the first car handover; guests are invited to experience the three models.
Aasan alfaaz mein
Bestway ne Islamabad mein Geely brand launch kar diya hai. Pakistan ke liye EX2, EX5 aur Starray EM naam ke teen models bataye gaye hain. Abhi showroom price list event mein nahi aayi, lekin Karachi mein assembly plant aur Karachi, Lahore, Islamabad mein dealerships ka plan hai. Jo log gaari dekh rahe hain, unhein ab dealer network aur charging setup ka wait karna hoga.
